When starting your first e-comm business it could be overwhelming with what you need and what you want on your site.
If you’re just starting you don’t need any of these tools right now, but they do help as time progresses and you get more sales and your business grows.
Currently, BestSelf Co. is still in year one of Business… and we’re still learning as we are growing. But I like to think we learn quicker than most because we execute quicker than most.
Use this as a word of advice. Don’t worry about picking “The Best” apps or tools for your business. Just pick one. Find out if it works, if you like it, if you don’t like it, and then make a decision from there. I’ve seen too many people get tied up with the details of what features this tool has that this one doesn’t. Just pick one and go.
This is by no means a comprehensive list of apps we use, that would probably be in the hundreds. But here’s the top 8.
The Top 8 Apps for Your Shopify Business
1. Shopify – You can’t run an e-comm business without it. If you’re just starting then this is the ONLY thing you need. You can even run a small store right off of your Facebook page. It’s pretty awesome.
2. MeetEdgar – I know it’s a little expensive, but if you’re a one-person show, then you need to leverage all the time you have. MeetEdgar will free up so much time for you, the social media publishing tool will store all your posts, and you have the option to have that content re-posted over time. It really helps if you’re trying to stay consistent on your posting schedule but don’t have much time to produce content.
3. Trello – There’s so much to do when you’re running or starting a business by yourself. The best way to stay focused is to outline your tasks in Trello, this will keep you from getting sidetracked and having that “ooh, let me look into this. Or ooh, let me try that” which pulls you away from what you really need to get done.
4. Klaviyo – This is what I consider the ONLY e-commerce email tool and CRM out there. It syncs with Shopify and can give you all your customer data right in one place. You can send emails based on behavior or demographic and… you can even sync with Facebook to create custom audiences.
5. Aftership – Shopify’s confirmation and order tracking emails aren’t the best, so Aftership is the one we use to create more of a personal touch for our customers. This tool even creates a small landing page for them to track their package in real time. With your brand and social media posts house right on the page.
6. Xero – If you install one app on your site, make sure it’s Xero. By doing this first you’ll be able to understand your business by knowing the numbers. You’ll be able to see how much inventory you can order, what your sales trends look like, and run this thing like a business… not a hobby.
7. Facebook Pixel – I said Xero should be the first thing you put on your site. I was wrong. You need to put a Facebook tracking pixel on your site before anything else. The sooner you get the customer cookied, the better.
8. Referral Candy – This tool lets your customers promote your products for you. How it works is after they purchase, they get a special URL to share with their friends, when their friends use the code they get $10 off their purchase, and after the friend uses the code, the person who shared gets $10 off their next purchase. It’s called a Give $10 Get $10 promo. Perfect if you have a business that caters to raving fans, like Moms or Crossfit junkies.
These are the first tools I recommend for anyone just starting out with their e-commerce store. Now, there may be other tools out there that do more or have better features, but these work for us and seem to be the easiest to use.
If you want a list of ALL the apps we use to run our business. The apps that helped us win the Shopify Build A Business Competition VI all while growing a team and being location independent, then download this comprehensive list here: