$100,000 Per Month by 28 Years Old With One Simple Habit Every Day
Back when I was an employee, I had no idea how I was going to get out of my day job.
I had no idea for a business that could scale, and I had no resources or connections that I could tap into at this stage of life.
But what I did have was ambition and a dream. I knew I wanted something more from life; I knew it could be done. I just didn’t know how to get there.
I knew that if I could control my time, push myself to where I want to go, I’ll be able to get there, even if I didn’t know how.
I decided to track my progress, to set goals for myself, and to structure my day to get the most out of it.
This focus brings me to Friday, July 25th, 2014. The first time I put pen to paper in an organized method. I mapped out a structure inside an “At-A-Glance” notepad. I had to request it from our stock department because I was too broke to purchase it myself.
Here is what the structure looked like:
Left side of the spread: My day is broken down into half hour segments
Right side of the spread: Goals: Quote: Targets: Success: Goals
I chose to start with this framework and structure. It helped me get the most from my day, stay clear on what I wanted, and make sure I didn’t get distracted (which happens too often for me)
Now, what I feel is the most important part of this is the goals section.
Set Something, Anything
I wrote down some goals that I would like to achieve in my life. Big goals.
This was my first time trying to set any goals, so they are sloppy, but they’re big.
Here’s what they are:
- $100k per Month
- White House on Cranmore
- Sept 14
- Viking Yacht / John Bayliss
Here’s what they mean:
$100k per month for my target income.
The white house on Cranmoor is a home that has been sitting for about six years in the neighborhood that I grew up in. It’s on the water and has a perfect view up and down the river. I liked the old construction of the home and wanted to renovate it.
September 14- was the day I wanted to leave my full-time job. Granted, I had no other source of income, I put it as a finish line for me to leave.
Viking Yacht / John Bayliss– these are two sportfish builders that I will own someday. I love boating, yachting, fishing, cruising. The memories made on the water are priceless. The memories made on one of these, are something I aspire to have.
Ridiculous goals? I think Not
These goals may seem ridiculous. Especially for someone who was only making a base salary of $800 per month.
But there was some framework I’ve put into place for this initial goal setting process.
Set a goal and then 10x it.
I know it sounds crazy, but I had just read/listened to Grant Cardone’s 10x Rule. It made a ton of sense.
Here is how he put it.
Say your monthly goal is 10 clients. That would be considered satisfactory. Instead, what you should do, is 10x the goal; because most people set too low of goals.
If you were to 10x the goal, it would be 100 clients per month.
Here’s where it gets interesting.
Now that you have this large 100 client goal, what happens if you come up short? Well, let’s say you only hit 20% of your mark. That’s 20 clients. It’s twice as high as your original 10 clients per month goal. Isn’t 20% of an outrageous goal better than 100% of a “satisfactory” goal?
This is how I set all my goals. By 10xing them.
Now that you know the background let’s dive into $100k per month.
Writing Down, Writing Down, Writing Down
I spent a good amount of my time each morning, and most nights writing down my goals. I made it a habit; I looked at them daily. I made sure they were still what I wanted, if not, I changed them, tweaked them, removed them.
But I always wrote down my goals. Some days, I would write the date and my goals. That was it, nothing else.
Most of the goals changed over time, but there was one that stayed constant.
$100k Per Month
I updated this goal on December 1, 2014, to: $100k Per Month by 28y/o
I put an end date in there because I had a conversation with Frank Mocerino about goal setting. And if you don’t set an end date, you’ll always be lagging behind your goal.
Now that the goal has a defined deadline the universe will make it happen.
I had faith.
December 1st was the first conversation I had with Cathryn Lavery, now my business partner, where we decided to join in on a venture together. We wanted to white label products and resell them on Amazon.
Interesting that the first day that I wrote down “by 28y/o” was the same day we had this discussion. Almost like it was a catalyst.
Moving fast in 2015
But I still was persistent in my goals, writing them down, every day; In the morning, sometimes at night, and sometimes a third time during the day. I was focused.
I was so relentless, the universe needed to act fast, and it did.
By February 2015, I left my full-time job and was working on the Digital Marketing Consulting & Amazon Business with Cathryn.
By May, we had a brain child of what today is The SELF Journal. (the day planner that was used to craft & structure my day)
August we launched BestSelf Co. on Kickstarter and by September we had over 10,000 customers and generated $322,000 in pre-orders.
Things were pretty crazy after the Kickstarter campaign ended. Manufacturing the product, setting up fulfillment warehouses, shipping from the manufacturer and then to our customers, launching the new website, and TONS more.
I just kept my head down, kept focused, and I kept writing down my goals.
What Happened At 28y/o?
This brings us to March 2, 2016. BestSelf Co. website is up and running, we have a few products active on our site, and there are a few new ones that are on the way. We also have hired two excellent employees who help us create & fulfill the BestSelf Co. dream.
But what does all this mean for my goal of $100k per Month by 28 years old? TONS!
From February 1 to March 1:
BestSelf Co. has generated: $92,265.15
My consulting business generated: $5,500
Sales today, March 2, 2016 (my birthday) as of 4:15pm(EST): $2,310.68
This brings my revenue total in the past 31 days: to $100,075.83
I did add one day as February cut me short 😉
I’m still so blown away with what can happen as long as you put your mind to something. The fact that I had written down my goal, way before I had an idea, product, customer, or business.
I allowed it to come to me and not get tied down with the “the tyranny of how”.
I am thrilled to show proof that the power in goal setting is real, which backs EVERYTHING we promote at BestSelf Co.
One thing to note here is that I was not precise in my daily goal setting. I created the end date, which helped, but I did not clarify “income”. Therefore, when my subconscious looked to fulfill this goal, it looked for the easiest way possible, which is “revenue”. And revenue is much different than profit or income.
Now moving forward, I have carefully chosen my words to write. I am detailed and accurate. And one thing is for sure, I’m not worried HOW it will happen, I just have to give faith that it will, work hard (don’t forget this critical aspect), and accept all that comes to me.
I hope you all can realize your potential with this story, understand that the biggest hurdles you have to get over are the ones you set for yourself. Don’t set small goals, because they don’t have any power to change your life for the better.
“The greater danger for most of us isn’t that our aim is too high and miss it, but that it is too low and we reach it.” ~ Michelangelo