I Talked About Getting Your Motivational Level Up with The Sales Evangelist
Listen To The Full Interview
You know those surface talks like the weather, and other things you really don’t care about. This is one of the reasons why sometimes I don’t like meeting new people.
So how can you breakthrough immediately when you meet somebody to make a connection with them and find out who they are and what they’re all about?
I found that asking this question does the trick!
Share this video to anyone you think would benefit from it!
This is a different type of live stream as I’m in the back of an Uber right now. I’m on my way to a friend’s five-year business anniversary party where we’re gonna celebrate her five-year work anniversary from when she started her business, and I think Catherine’s gonna be there this evening.
I’m looking forward to seeing her but while I’m there I’m also going to be seeing and meeting a lot of people who I’ve never met before, and sometimes that makes people nervous, sometimes it makes people uneasy.
I especially don’t like meeting new people, and talking about surface-level stuff. I wanna get deep into why someone ticks, what makes then unique, what passions they have in life, and things along those lines rather than talking about weather or sports or things that I really don’t care about, and I know a lot of people feel the same way as well.
So, I was having a couple dialogs with some friends, like how can we break through immediately when we meet somebody to make a connection with them, to find out who they are and what they’re all about and what really drives them and motivates them and what they really care about?
And my favorite question to ask somebody when I first meet them is what makes your heart sing? And I found that it’s actually very receptive. People are very receptive to asking or for me to ask them that question.
And what I find is they’re thrilled and happy to answer that question and I found that I’ve actually enjoyed the answers because they’re thought out, they’re meaningful, they actually find out why people do what they do, why they are who they are, and what makes them extremely unique and what makes them who they are.
So, when you’re going to be meeting a bunch of new people, it’s wedding season right now, this is a great opening question to ask people that you meet a wedding what makes your heart sing, and I remember, I think it was two years ago I asked this question at a wedding. I had no idea who this person was and she was so quick to answer, she goes cheeseburgers.
I’m like you know what? I like that answer. That’s such a good answer right there, so then you know, it just broke the ice a little bit and then we were talking and we made it a fun night but what you find is sometimes actually people will stop and think about what really makes their heart sing.
Sometimes it’s travel, sometimes it’s freedom, sometimes it’s joy, sometimes it’s their work that they’re passionate about, maybe it’s their side project, maybe it’s their pets that they have, and then you don’t go through the whole cycle and the hamster wheel that we normally go through, hey, how are you? My name’s so and so. What do you do?
Because what people do for work really may not be what makes their heart sing or what they find enjoyment in and I wanna make it the new default.
Rather than what do you do? I’d like to change it to what makes your heart sing? So, thanks for joining me in the back of this Uber as I’m on the way to this shindig. It should be fun and let me know what you think.
If you like this video please share it and give me some hearts, give me some love and I would say that I’m sticking around to answer any comments or questions or continue the dialog but I’m gonna go make some connections this evening.
So, I hope you all have a wonderful Friday evening and I will see you soon.
I recently went on a 2-week vacation with my wife. And while on vacation, we had some promotions lined up for BestSelf and at the same time, my wife and I were on the process of buying a house. How was I able to keep in loop with what’s happening with everything going on, kept my sanity and enjoyed my vacation? Real simple. I had trusted people I made as my point person.
It’s been a while since I’ve been live, and that is because Lauren, my wife and I, we’ve been traveling around Italy and Greece, and today we actually just arrived in Athens and my internet was working just a little bit, so I figured I’d be able to go live. We’ll see if this works, but if not, bear with me, and if it does or of it’s a little spotty, at least we tried, right?
So, I’ve been traveling for the past 10 days, and I’m actually going to take a full two weeks off of work all together on this trip,and where we’ve been during this trip has been Tuscany, Rome, Cicely. Then, we went over to Greece and we went to Mykonos, Rhodes, Santorini.
Today is Athens, and then we go back to Italy in a couple days for Naples, and during this time I want to stay in the loop with work, with what’s happening, with what’s going on.
We have a bunch of promotions that we had lined up before my travels. We also had a couple things happen with the team and what’s going on there, and during our time away, Lauren and my time away, we’re also in the process of buying a house, which is a full-time job in itself if you’ve ever experienced that.
So, with everything that’s going on with the house, you have the mortgage lender, you have your attorney, the seller’s attorney. You have your realtor, their realtor. You have the inspection, the person who does the inspection on the house. There’s all these moving parts.
With the business, we have everyone inside the marketing department, we’re launching new products. New products were just arriving as I was leaving for vacation.
We had a couple promotions. It was Memorial Day yesterday, so we had the Memorial Day promotion and announcement, and then everything else that just goes on with running the business of our size with as many people as we do have.
So, how do I, how am I on vacation while juggling both of those simultaneously?
It’s actually very easy, and the one thing that you have to do, and it’s mostly the person who’s leaving who has to do this, it is appointing a point person, having a point person that you can go back to that you can, that you can rely on to be your boots on the ground.
Jay, Trevor, what’s going on, man? I’m actually in Athens, Greece right now.
So yesterday we were in Santorini. A couple days ago we were in Mykonos and Rhodes. We also did a bunch of stops in Italy. We’ll be back in Italy in two days, so we’re doing a world tour, really, of the Mediterranean, and it’s phenomenal.
But having a point person is critical. Not an accountability partner, just a point person who you can check in with, who you can go to and say, “All right, give me the rundown. What’s happening? What’s going on? What do we need? What are you relying on me for?” Just so you’re not spread so thin.
So for example, our point person for the person for the house that we’re buying is our realtor. He’s my brother. His name’s Chris, and what I know is Chris is handling everything. He’s handling the inspection. He’s dealing with both the attorneys. He’s making sure that all the paperwork is getting in line. He’s also communicating with our lender to make sure everything’s in place so things are moving forward while we’re gone.
So, he is my one point person for that, for that thing that’s happening in my life. For the business, my one point person is Jess.
Jess is our CMO. So, although my scope of work expands outside of just the marketing department, it goes to products.
I also have Cathryn, who is assuming a lot of my responsibilities while I’m gone, but my one main point person is Jessica, is Jess.
So, I go to Jess, “Jess, how is everything? What’s going on? What’s happening?” Just fill me in, keep me in the loop so I’m not going to marketing. I’m not going to Katharine. I’m not going to customer service. I’m not going to the copywriter. I’m not going to our ads guy, ’cause that would drive me insane, and it would spend so much time and energy while I’m trying to relax with my wife and spend some quality time with her.
So, that one point person is critical to keep me abreast on everything that’s happening in the business while also maintaining my sanity while I’m on vacation.
Same thing with purchasing the home.
So, that is one tip that you should do if you’re traveling, if you’re just going on a business trip, or if you’re dealing with a new project that’s coming onboard.
Are we back? Sorry, guys The WiFi in Italy and Greece is not the best. I thought I had enough juice to go live ’cause I haven’t done one in a while, but apparently it’s a little spotty, so I apologize for that.
So, before it drops off again, I’ll wrap up and conclude with supply a point person for projects, for tasks, or to be your point person while you’re on a vacation or a trip or at a conference or something along those lines where your energy and time can’t be focused in the business or on a specific topic in your life, but you want to remain in the loop of what’s happening, what’s going on, and your mind and your sanity will thank you for it.
You’ll be able to spend more time in other places that need your undivided attention rather than burning up a lot of energy on, “Oh, what’s happening here? What’s going on there?” Because you know that that point person has your best interest in heart.
So, if you’re looking for a point person, there’s only one thing that you need to know, and that makes a good point person, and that is trust. You need to trust those people.
So I trust Jess that she has the business.
Thank you, Sam. Can’t wait for you to get it. Let us know what your goal is when you get it and be sure to hold yourself accountable, and hold yourself accountable inside the best self alliance.
So, make sure that you trust that person, and that’s it.
I trust Chris that he has our best interest and that he is competent in everything that he does in real estate. I also trust Jess in the marketing department and to understand everything that’s going on in the business, so I just rely on her and it makes my life much, much easier.
So, thank you everyone. For those in the states, I know it’s early, but I’m ahead of you. I’m seven hours ahead.
Thanks everyone for watching and I’ll talk to you guys when I return back stateside and I have better WiFi.
Take a peek at a day in my busy life. And what a day this was!
Today is a big day because today, I am going into the city. And I’m going there for three reasons.
The first, is to meet up with our manufacturer. She flew all the way from China to meet up with us. And we’re gonna get some face-time, finally. It’s been over two years, and we’ve never sat down across the table from one another, so, that’s what we’re going to do.
Second is to collaborate with Cathryn. It’s been a while since I’ve collaborated with her, just her and I, and we’re gonna work on the business, strategize, and figure out the next moves for the business in the next coming month or two.
And three, I think I’m gonna save the third reason why I’m going into the city for a little bit later.
Let’s go. (music) A’right, let’s do it. One thing that really sucks about today right now is crappy weather. Not the ideal day to go into the city. But, it is what it is.
Look. Alright, we just got to the bus station, gonna grab a ticket, head into the city. Let’s go from there. (music)
Alright, the bus was extremely late. I’m late for this meeting already, and now I have to look for Cathryn.
So, ahh, hopefully I can find her. We met up with Cathryn, she hooked me up with this.
– Are you going live?
– No, we’re not live.
– Oh, good.
– She gets nervous when, ah, when I go live.
Don’t put her on the spot like that. But now we’re on the way to meet Polli, and we’ll see how that goes. (music)
Alright everyone. (laughter) We just met everyone from China, and it was fabulous. We had a great time, and say “Hi” everyone.
(all say hi)
So we wrapped up the meeting with the Chinese manufacturers. And that was an interesting experience. When we first arrived, they served us fresh oranges, that were cut up into wedges. And then they served us some sort of tea. But they also gave us Chinese legitimate tea, to bring home as a gift.
We talked about the rest of the year, the manufacturing that we’re going to be doing, the other products that we have in production, coming up. And then they invited us to lunch. Unfortunately, Cathryn and I, we had a meeting, so we couldn’t go to lunch.
So we just grabbed a quick bite at this really cool Australian coffee shop. And now we’re collaborating, and I’m working in this really cool spot right now.
Let me show you. (music) Cathryn, how was your day today?
– I feel like I’m walking around with a tourist.
– How was your day today, Cathryn?
– All day in the big smoke. (music)
– Really productive day today.
Cathryn and I just grabbed a quick bite, and now we’re on to our final destination, which I’ve been holding out on telling you guys what it is. (music) (quietly)
So we just got to The NLP Center of New York City, to do our public speaking class.
(bus motor sound)
Whew, what a day. What a fuckin’ day. A’right, just gettin’ home.
It’s 1 a.m., and gonna do it all again tomorrow.
We’re going live here, and I was just doing something on the white board and I wanted to share it with you in real time.
This thing is gonna be very short, really simple, and this is actual work that we are doing inside BestSelf as we speak, and yeah, I find it exciting, and I love working on this stuff, so I wanted to share it with you guys real quick.
So what we’re talking about right now is the ultimate follow-up sequence. How do we bring people onto the brand, onto what we’re talking about, onto, into our products?And how do we make that sticky? How do we make it so someone buys a product and actually uses it?
So our product is very, very hands on. You have to use it every day in order to get the most out of it. How are you going to, how are we going to make people use it?
And that’s what we’re asking ourselves from a marketing standpoint, what does the customer journey look like and what information are we going to give to the customer, and what content are we going to provide to the customer in order to one, build the brand, two, provide value, and three, also get them to use our products?
So literally, I don’t know why I’m filming this for you guys first, I haven’t even shown my team this yet. And I see Georgina just came in. So Georgina you’ll be get a nice, fancier version of this.
So here’s what I have as far as the follow-up sequence. And this goes to, now let me just, the follow-up sequence is.
The follow-up sequence is, it could be email, an email follow-up sequence, it could be a Facebook follow-up sequence where you pixel somebody and based on that pixel date is when they are going to get a certain content, a video, a blog article, some testimonial, something like that, or an informational video, whatever. And then you can also do that through, what else can you do that through?
You can do that through messenger box, you can do that through notifications, you can do it through text messages, you could do it through remarketing on YouTube. There’s so many different options, so right now we’re like,”Okay, what is the general overview”that we’re going to talk about,”and then we’ll get into the nitty gritty “of how we’re going to deliver this.”
So regardless of what you’re doing in your business, you need to have a follow-up sequence to nurture that customer, to make them know they can trust you, to build authority and this is one way that we’re going.
So if you look here, we have the brand. Now, we have the brand, then we have topics, and then we have products. So everyone’s going to be in the brand follow-up sequence.
There’s always going to be some sort of information or content that regardless of where you came in at and what you’re going to, and what products you’re using or what information you get, you always get the brand.
And what that is is the story, our why, our mission, our teams, and information about us and who we are in our bigger mission. And it gets people hooked on us.
So everyone’s gonna get the brand mission, everyone’s gonna fall in love with the company and the brand first and foremost. Then we notch that down. So everyone’s gonna get the brand. Some people are going to get specific topics.
Now that’s based on productivity, self-improvement, goalsetting, performance, whatever it may be, and that’s all based around business and health and relationships and life and work.
And what that does, that elevates the brand even more, and now controls mind share. So now people, they know the brand, they know why we’re here.
Now they know what topics we’re discussing, and the follow-up sequence will have all of this dripped into it. Then down even further, we go into the product.
So depending on what products these people are purchasing, they’ll all get the brand, they’ll get some of the topics, and then only a couple of people will get specific follow-up sequences based on the products that they purchase.
So the product, so say someone buys a Self journal, we need to have testimonials and how to videos and really nurture those people as they’re going through, so it’s, “Hey two weeks in.”Going to, have you used the Self journal?”Have you even opened it up? “Here are some reasons why, if you haven’t,it’s important for you to actually do that,” so on and so forth.
So that is the overall structure regardless if you have a personal brand, regardless if you have a service-based business, regardless if you have something offline, you need to have a follow-up sequence to nurture these people.
This is the structure that we’re using. I hope this was beneficial. It’s gonna be short and sweet, thank you everyone for watching.
If you have any questions, drop ’em in the comments below.
And after I end this Facebook Live, I’m gonna send this over to my team. I can’t believe I just sent this to you guys first,but I got excited about it,and yeah, I’ll hang out in the comments.
Thanks everyone, bye.
What are the habits and routines of successful people?
How do they operate?
What separates these high achievers from the herd?
Click play, learn their secrets and apply them in your life!
for events, we’ve paid for mentors, just trying to pick the brain of people and we’ve actually been fortunate enough to pick the brains of people like Tony Robbins directly.
Literally sitting down with him and figuring out how he operates. What’s going on in his life and how he runs his, I think like 27 companies, something ridiculous. And then we sat down with Tim Ferris and figured out how he operates.
Daymond John, we sat down with him. And like we really want to dissect what makes high achievers, what separates high achievers from just average people. For the top three things, I think it would be planning. So the three month planning. There’s something that we term the 20 mile march. We haven’t talked about it. I know I brought it up once.
But what is the 20 mile march? Let me break it down.Two teams of people back in like 1922 or something like that that wanted to do a race to the South Pole. One team decided I am going to push as hard and as fast as possible on the nice days and on the shitty days, we’ll rest and we’ll hunker down in camp.
So they may do a hundred miles during a nice day or consecutive nice days and then if a storm came they would hunker down in camp. The other team said we are going to walk 20 miles whether it’s nice, whether it’s storming out, whether it’s overcast, no matter what, or whether just like it’s crap weather.
We’re just gonna do 20 miles each and every day. Can you guess which team made it to the south pole?
– [Man] The one that was more consistent?
– The one that did 20 miles each and every day.
And they weren’t the only ones, they didn’t just beat them to the South Pole. The other team that walked as far as possible and then hunkered down during the crappy days. They actually ended up all dying. All of ’em, they died.
So they didn’t just not make it to the South Pole, they died. So the 20 mile march is huge because this figures out okay what’s the one thing that I should be doing each and every day on a consistent basis. That’s a habit there.
The third habit I would say possibly a morning routine just to keep you well rounded. And for those who just want a brief tid-bit on morning routine. Cover your physical, mental, spiritual and emotional health in the morning. Doesn’t matter what it is. But as long as you cover those four before you start work, everything else falls into place.
So planning is critical because you need to know where you want to go. If you don’t have a plan of what the end goal is, you’re just gonna be drifting around. So, the planning that we do is a 13 week planning system. And this is the framework that’s inside the self journal and if you’re in the alliance I believe that you have one so you understand this.
But let me break it down for you if you haven’t opened it up or haven’t dove deeper into this. It’s… One of my goals was $100,000 a month by 28 years old. And I was working in corporate America and had this little side thing going. And I wrote that down each and every day.
And I just believed that that was gonna happen, that was gonna happen, that was gonna happen. And I remember I turned 28 years old and I was like, wait a second. Wait like today’s my birthday. Hold on one second. And I go into the Shopify dashboard and then I’m also have my consultancy and I’m like holy shit. I literally made $100,000 in 30 days by the time I was 28 years old.
And it’s just that belief that happened. So this isn’t the only thing that’s come about. Let me tell you everything else. We wanted to raise $200,000 on Kickstarter. That was our internal goal. So I wrote that down every day. $200,000 on our Kickstarter. $200,000 on our Kickstarter. We ended up reaching $322,000 in 34 days.
– [Man] Wow.
– Then I said I wanted to win the Shopify
Build a Business competition. I just freakin’ believed that I’m gonna win the Shopify Build a Business competition. Because that t-shirt company, that was a Shopify Build a Business competition company. Sure as hell we won.
Then I said, you know what I want to do? I want to win Forbes 30 under 30 this year. I just wrote that down. Yeah I’m gonna win, I’m gonna win. Sure enough Forbes 30 under 30. I’m telling you, if you believe it, you will get excited, you will take action, and you’ll get results.
(hip hop music)