How Laziness Made Me More Productive
Here's a confession. This might surprise you.
I am lazy.
This is the number one reason why I absolutely love productivity and why I really focus on being massively productive in my day.
Lazy yet productive? Sounds ironic right?
Because I am lazy. I take BIG action. And then guess what? Because you took big action, take the rest of the day off. Go be lazy.
So, I have a small confession to make...
Hey guys. I hope you’re having a wonderful Wednesday morning. Or if you’re watching this afterwards, I hope you’re having just a wonderful day in general.
So, I have a small confession to make and I was talking to Cathryn about this and my wife about this, Lauren, and it’s just funny and ironic.
But there’s one reason why I absolutely love productivity and why I really focus on being massively productive in my day and probably the number one reason is because I’m lazy.
I just don’t want to do all the stuff that needs to get done and I know you’re sitting there going like Yes! But we have to do it.
But I was having a talk with my buddy, Frank, and he was the same way. And I feel like it happens when you’re trying to outsmart yourself.
Thank you for the likes. Oh, by the way, we already have eleven people on watching. Drop in the comments where you’re watching, like where you’re at. So currently right now, I’m in New Jersey.
Let me just pan around.
I’m in my beautiful office that’s taken some time. I can’t believe you’re lazy. Yeah, just let me know where you’re calling from. I’m in my office, which is in New Jersey. I have this nice big couch that I can lay out on when I’m feeling extra lazy or when I am meditating.
Actually, I come in here and I meditate in the morning and let me show you this view.
Can I bust this camera around?
Oh, perfect! So this is the view out my office. It kind of distracts me a little bit. Hey, Selena from New York City! Little Gina, I know where you’re from. Plymouth.
Where are you guys from cause right now, ah, yes. Selena, you would have seen this if you came to my house party.
But this is my office. I just need to hang some stuff up on the wall. I have a couple of ideas of some prints that I want to do.
By the way, if you know anybody who is an artist, have them reach out to me because I’m looking for a natural water cycle print to hang on my big blue wall over here.
Next time, Selena. It’s actually better in the summer when we can actually be outside and enjoy the water. You couldn’t work in a place like this, Georgina. Yes, you could. I beg to differ.
So going back to if you are just joining us, drop where you’re watching from. We have people all over the world. Texas, New York, Plymouth.
But right now, what I want to get to is how laziness made me more productive.
When I first started, and even today, I’m just a little bit lazy in what I want to accomplish and how hard I really want to work at the things that I want to achieve in my life. And as the business is growing, thank you for the love. Thank you for the hearts. As the business is growing, there’s more and more on the to do list. There’s more and more responsibility.
More and more that only one person could really handle at my position or Cathryn’s position or whatever business that I’m working on that we could only provide the answers. We could only give the appropriate input to get the output needed. So something like taxes.
And talks with mentors and advisory roles. And everything like that. That can only be done by us. Can’t be outsourced by the team.
And as we’re growing in the business, that to do list – Cody, what’s up, man? Thanks for joining. Love you, too. The list keeps growing and growing because we have so much on our plate and so many more things to handle and so many bowls in the air that we’re trying to juggle.
But when I first started, I was extremely lazy. I didn’t want to do that and I realized that WOW. I had this laundry list of things that I had to get done. If I were to do just like one thing today and remove the rest, what would be the biggest thing?
And slowly but surely, I would just do one thing a day on that laundry list. And it would be the one thing that only I could do.
That I couldn’t outsource to anybody else. One, I couldn’t outsource anyway because we didn’t have the team to outsource to.
But I said to myself, “All right, I’m really, you know, if I only have a limited amount of time to get things done, and I really don’t want to spend all of my day doing all of these tasks, If I were to just do one thing today, what’s the biggest thing that I could get done?”
And starting with that frame work in mind and starting out pretty much being lazy at doing everything on the list, I would just do one thing a day. And just knock that thing off. And then the next day, I would show up and be like, yeah. I really don’t feel like doing all of this work. What’s the biggest thing that I can get done today if I just took a 1/2 hour or 1 hour to do it, and then I would just knock that thing off. And slowly over time, a lot of things got completed.
But I was focused on the biggest task. I wasn’t taking the easy road when it came to the things on the list that I could tackle. I conquered the biggest task first. So in one sense, I was extremely lazy because I didn’t want to do all the work. But in one sense, I was extremely diligent because I chose the hardest task on the list.
And when I first started, here’s the thing. But when I first started, I wouldn’t focus on the biggest levers. It took me a while to realize hey, shift your attention to not this easy stuff over here. Shift your attention to the big stuff that really matters. So when I, hold on. Someone’s saying here. Yep. Dan, you’re absolutely right. Your dad is 100% right in tackling the biggest tasks first.
When I first started, I would tweak my website. I was working on marketing consultancies. And what I ended up doing was providing marketing services to business owners. And I thought that as long as I had the best website, the slickest site, I would get clients and they would trust me. Which is somewhat true, but in reality, it’s not.
Because if I’ve been selling digital marketing, say I’m selling a website or social media package or a paid advertising package or some SEO work, I would expect those business owners to look at my site and critique it based on what I’m presenting to them. In reality, that’s wrong.
Because what I would do is spend day in and day out tweaking the site, making it a little bit better, making this transition. Okay, let me add some more sales copy to this page. Let me put in a case study here. What does this opt in for look like? I would literally just spend hours tweaking this site. And in reality, I wasn’t bringing anybody to the site that mattered. In reality, I wasn’t going out to the client that I needed to get, essentially, in order to pay the bills so I could then pay for the site in order to get the client. And I spent months and months and months stuck in this wheel of oh, I’m doing a lot of things but I’m not really getting any headway.
And it wasn’t until I shifted the focus out of like this task that I’m working on, or these tasks, they’re not the big levers that I’m trying to pull.
Therefore, I was busy. I just wasn’t productive.
And when I changed focus to getting clients rather than tweaking a website, I ended up getting clients without even having a website all together. Because the website that I had, I said, “You know what? I’m closing this business down. It’s cold. Black Lab media group.”
I ended up closing it down and I just went out as AKB Enterprise, me. And I just started selling myself.
Before I started sending people to websites, I would just pick up the phone and call them. Hey, I know I’m checking out your site right now. I know it’s probably not up to your standards. I would love to sit down and have a chat with you to see what I could do to possibly help you. They never asked me for my website. They never asked me for an email. We just scheduled a time and then I would drive to their office. Sit down with them and just ask them about their problems. And I would sell $5,000 or $10,000, $15,000 websites, boom, boom! Without even having a site.
It’s all about focusing on the things that are important. Picking up the phone and getting in touch with a client is way more important than making tweaks to a website.
I’m just going to jump in. Thank you, Georgina. I’m going to jump in and just check on this.
Oh, Lil. That’s a perfect question for you to ask yourself. At night, Lil does what she does right before bed. She says, “What’s the most important task that I can work on tomorrow?” And then she writes that down. And when she wakes up in the morning, she makes sure that hey, this is the biggest thing that I need to get done today before the day gets ahead of me.
Selena, you are a perfect example of this. I actually know your story and you didn’t update your site for 5 1/2 years. And was still able to attract clients. It’s amazing!
Nathan, top three priorities in the day. Get them down. Perfect. Thanks, guys, for the comments.
Being lazy also freed me up to do a bunch of things. And it’s actually how we were able to grow Best Self so quickly.
Because I took that practice of being lazy and saying, “Okay. If I’m only going to do one thing today, you know what, I really don’t feel like working that hard.
But if I’m going to work, let it be 110%. Let me go all in on it. Let it be the biggest thing that I can get accomplished today.” That’s when Best Self pretty much hockey sticked and grew to the level that it did.
Because I would remove the distractions. I would take that to do list of everything that needed to get done and ticked everything off and just say, “All right. What’s the one thing that I could do today?” And then, what I did is just really lazer focused on that.
Then that evolves.
Once you start doing that over and over and over again, you realize okay, well now I still have all this stuff that still needs to get done, but I’m making so much progress and headway, now I can hire somebody to handle all this little stuff that I don’t want to do. And I could still just focus on the big chunks because you’re making that progress.
That is the key right there.
It is to really be lazer focused on the big levers that you can do personally. And then off load everything else once you get to the point of being able to off load it. Being able to bring in a customer service person so you’re no longer answering emails at 2 am in the morning.
Cathryn actually kicked me off of answering emails a very long time ago because of my Jersey attitude coming across through the emails to customer service. But we needed a customer service person, so Cathryn could free up some bandwidth. Hence, Monica and Nicole and the rest of the team there.
But yeah. What I want you to do is really figure out on your list of things to do today or tomorrow or the next day or moving forward, if you said to yourself, “I don’t want to do any of this stuff. If I could only do just one thing today and work 30 minutes, maybe an hour, and really capitalize on that time that I put in, like really be lazer focused on that stuff, that energy that I’m putting into it, what would be the biggest thing?”
Maybe it’s not even anything on that list. Maybe you just crossed out that whole list and say, “I’ve just been focusing on crap that doesn’t matter and this is really the thing that I need to do over here.”
Do that a week in a row. Do that two weeks in a row. Do that a month in a row. All of sudden, you’ll start making progress and then you’ll get to the point where it’s hey, now I can hire somebody else. Hire a team to bring in underneath me, or around me or support me so I can continue doing the big chunks of action.
Then that’s when real progress happens when you have a team to support you.
I hope you enjoyed this video. It is true. I am pretty lazy. I don’t really want to work that hard. But if I am going to work, I’m going to give it a 110%. It’s going to be on the big levers that I can pull.
It’s the truth. Cause why not, right?
But thank you for joining me. Selena, Cody, Matthew, Georgina. Oh, Harley jumped on. What’s up, man? Thank you for the video for my birthday. Appreciate that. Allah, Claire, thank you, guys, thank you.
Thanks, Nathan. Appreciate it. Thanks, Selena. Everybody enjoy your day.
Take big action. And then guess what? Because you took big action, take the rest of the day off.
Go be lazy.
I actually have to get back to work though. Bye.