How To Make Your Customers Fall In Love With Your Brand
What does your customer journey look like?
- build the brand?
- provide value?
- use your product?
What's up everyone?
We’re going live here, and I was just doing something on the white board and I wanted to share it with you in real time.
This thing is gonna be very short, really simple, and this is actual work that we are doing inside BestSelf as we speak, and yeah, I find it exciting, and I love working on this stuff, so I wanted to share it with you guys real quick.
So what we’re talking about right now is the ultimate follow-up sequence. How do we bring people onto the brand, onto what we’re talking about, onto, into our products?And how do we make that sticky? How do we make it so someone buys a product and actually uses it?
So our product is very, very hands on. You have to use it every day in order to get the most out of it. How are you going to, how are we going to make people use it?
And that’s what we’re asking ourselves from a marketing standpoint, what does the customer journey look like and what information are we going to give to the customer, and what content are we going to provide to the customer in order to one, build the brand, two, provide value, and three, also get them to use our products?
So literally, I don’t know why I’m filming this for you guys first, I haven’t even shown my team this yet. And I see Georgina just came in. So Georgina you’ll be get a nice, fancier version of this.
So here’s what I have as far as the follow-up sequence. And this goes to, now let me just, the follow-up sequence is.
The follow-up sequence is, it could be email, an email follow-up sequence, it could be a Facebook follow-up sequence where you pixel somebody and based on that pixel date is when they are going to get a certain content, a video, a blog article, some testimonial, something like that, or an informational video, whatever. And then you can also do that through, what else can you do that through?
You can do that through messenger box, you can do that through notifications, you can do it through text messages, you could do it through remarketing on YouTube. There’s so many different options, so right now we’re like,”Okay, what is the general overview”that we’re going to talk about,”and then we’ll get into the nitty gritty “of how we’re going to deliver this.”
So regardless of what you’re doing in your business, you need to have a follow-up sequence to nurture that customer, to make them know they can trust you, to build authority and this is one way that we’re going.
So if you look here, we have the brand. Now, we have the brand, then we have topics, and then we have products. So everyone’s going to be in the brand follow-up sequence.
There’s always going to be some sort of information or content that regardless of where you came in at and what you’re going to, and what products you’re using or what information you get, you always get the brand.
And what that is is the story, our why, our mission, our teams, and information about us and who we are in our bigger mission. And it gets people hooked on us.
So everyone’s gonna get the brand mission, everyone’s gonna fall in love with the company and the brand first and foremost. Then we notch that down. So everyone’s gonna get the brand. Some people are going to get specific topics.
Now that’s based on productivity, self-improvement, goalsetting, performance, whatever it may be, and that’s all based around business and health and relationships and life and work.
And what that does, that elevates the brand even more, and now controls mind share. So now people, they know the brand, they know why we’re here.
Now they know what topics we’re discussing, and the follow-up sequence will have all of this dripped into it. Then down even further, we go into the product.
So depending on what products these people are purchasing, they’ll all get the brand, they’ll get some of the topics, and then only a couple of people will get specific follow-up sequences based on the products that they purchase.
So the product, so say someone buys a Self journal, we need to have testimonials and how to videos and really nurture those people as they’re going through, so it’s, “Hey two weeks in.”Going to, have you used the Self journal?”Have you even opened it up? “Here are some reasons why, if you haven’t,it’s important for you to actually do that,” so on and so forth.
So that is the overall structure regardless if you have a personal brand, regardless if you have a service-based business, regardless if you have something offline, you need to have a follow-up sequence to nurture these people.
This is the structure that we’re using. I hope this was beneficial. It’s gonna be short and sweet, thank you everyone for watching.
If you have any questions, drop ’em in the comments below.
And after I end this Facebook Live, I’m gonna send this over to my team. I can’t believe I just sent this to you guys first,but I got excited about it,and yeah, I’ll hang out in the comments.
Thanks everyone, bye.