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Setting year-long goals are ineffective, say BestSelf Co. cofounders Allen Brouwer and Cathryn Levery. Instead, try these goal-setting tricks that will help you stick to your New Year’s resolution.

Ecommerce pro Allen Brouwer, the co-founder of multi-million dollar startup Best Self Co, sits down with co-hosts Chris Winfield and our special projects director Andrea Huspeni (also founder of This Dog’s Life) to share tips on getting customers before you launch, what sort of products to sell in the beginning, the power of giveaways and how to use paid traffic, so you don’t lose money.

For the majority of my child and adult life, I never considered myself a “morning person.” I was a night owl. During my architecture school career I worked late through the night and slept in the mornings.

I was recently visited by a good friend I went to university with. He’s still in the field of architecture, and it was the first time we’d seen each other since I’d given up on the industry in favor of entrepreneurship.