– How is it that we can send an email that doesn’t even sell anything, but still generate an average of $4,000 every time we send it? It’s called Motivation Monday and it’s a weekly newsletter that we send out. And I’ll show you exactly how it’s structured.
So the first part of this E-mail is something motivating. It gives people a quote by someone important. Underneath that is a recommended tool. A lot of times it’s not even our tool that we’re recommending.
Below that are resources, so these are blog posts that direct people back to our site that provide a lot of value, or YouTube videos. And then underneath that are our customer stories.
We share the stories that our customers are sharing on social media and amplify their stories through this channel.
I’m Allen, and I’m a Forbes 30 under 30 winner for retail and E-commerce. And if you found this video valuable, you’ll really enjoy the content that’s on my site. Click the link.