– In this video, I’m going to share with you the structure your follow up sequence should be in order to build a global brand that will differentiate yourself from the competition and also get your prospects and customers to buy into your brand, your business, and become raving fans.
So the first thing that you need to do with this follow up sequence is understand what it’s used for. So, prospects are going to come to your site and they’re going to opt in before actually making a purchase. Now, after they opt in, you’ll drip out some emails to them in order to share your brand and eventually convert that prospect into a customer.
But, what’s really important here is how you convert that customer. Are you just slamming them with buy now, buy now, buy now, or are you trying to build a brand that they can get bought into? I like the latter and that’s how I’ve been able to build global brands for many companies. And the structure that we use for this Autoresponder Series is as follows:
The first thing you need to hit is the story, why your business is around? How you started? What the future looks like with your business and for your customers? And what it is that you’re trying to accomplish in the industry or in the world, and why it is that you started. Get them really bought into the story, the back story. And paint the picture of the future, maybe it’s not where you’re at right now, but where it is that you’ll eventually be going.
The second piece that you want to have in this Autoresponder Series, is the problems that your business is solving. Now this is important because what’s going to happen is the customer is going to get bought into your story, but then they also want to make sure that you’re actually knowing what you’re talking about, why is it that you’re in existence. And when you craft, here’s the big problem that the prospects and the customers are facing and when you relay that to them that you understand the problem, that you are aware of it and then that’s why you’re here. They can get bought in, sort of paint you as the leader in the industry.
In the third part of this Autoresponder Series or follow up sequence is providing the solution to those problems. And that’s in a form of products or services or content. And what that does, that is when the exchange happens, that’s when someone exchanges their time, whether it’s content, or they exchange money in exchange for value, whether that’s product or service. And they’re willing to do it easier and they actually want to conduct business with you, because they know that you’re a leader who understands the problem at hand, and they already bought into the story, so it makes selling a whole lot easier. Now what’s different about this structure, and what makes it really important, is you’re actually building a community, you’re building a brand and people get bought into the brand. That way you differentiate yourself from the competition, if other competitors come out with existing products or similar products to yours, or similar services to yours, they already bought into your story and why you’re here and what the future looks like with being with you. They already understand that there’s other people just like them inside this community that you’re building, and that’s what’s really important here.
So when you go to create your Autoresponder Sequence or retargeting campaign based on bringing prospects in, and trying to convert them to customers. Talk about the three things: the story, the problem and the solution, and in that order.
So I hope this video was helpful and if it was, please comment, like and share it. And my name is Allen, if you want to see more content like this, head over to my site allenbrouwer.com